DXP essentials for building a passionate customer base

Customers now expect their journeys to be engaging, highly personalised, and omnichannel. To meet this evolving challenge, there is a new frontier in marketing technology: the Digital Experience Platform (DXP).  A proper DXP can unify disparate solutions into a more unified marketing-tech stack, informed by analytics and AI technology, to streamline the production of these personalised experiences at scale. This white paper looks at why organisations are deploying more powerful DXPs that deliver more personalised experiences.