Driving Personalization With Data Science and Snowflake

For many marketers, personalization is elusive. Many marketers have increased data sources—but only 47% have a unified, 360-degree view of their customers. They struggle with personalizing messages across channels such as email, website, in-person, and digital advertising – and only 36% of marketing leaders worldwide are delivering real-time personalization. The problem behind these issues: fragmented data. Join experts from Snowflake as they explore these issues and explain how the Snowflake Cloud Data Platform uniquely solves the problem of fragmented data.